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Strategic › Reputation · ERM-008
Brand damage
Product failures, incidents or negative publicity erode the Northbridge brand.
Approved Low AssessedOwner: Chief Communications Officer · Global Operations · Last assessed Jun 30, 2026
- Definition
- Product failures, incidents or negative publicity erode the Northbridge brand.
- Category
- Strategic › Reputation
- Owner
- Chief Communications Officer
- Business unit
- Global Operations
- Business process
- Investor relations
- Source
- Library